LIFEbaby - the hip store for cool little people
Established in 2001, LIFEbaby is the brainchild of Susie Tay, who was inspired by her then-newborn niece to create and design baby and children’s wear that reflect the design sense of Asians today.
THELIFESHOP - the home fashion store
LIFEbaby is a proud spin off from its parent concept, THELIFESHOP. The lifestyle concept store set up in 1994 has been mesmerising global customers with a myriad of New Asian home fashion.
General sales enquiries:
enquiry@lifebaby.com
Franchise/trade enquiries:
franchise@lifebaby.com
Marketing enquiries:
marketing@lifebaby.com